You're Beautiful Awareness Campaign

너 예뻐!
You’re Beautiful Awareness Campaign

Objective:
To remind the women of Korea that they are beautiful and that there is no one set definition of beauty.

Aims:
1. Stickers in public places with dominant slogan/image to strike curiosity, with website address below
2. Establish website, which will include: a) information concerning standards of beauty, self-esteem, etc. b) quiz about beauty c) discussion forums
3. Establish e-mail account through which we will answer all inquiries

Target Audience:
Girls and Women between the ages of 13 to 25

Introduction:
-Korean women are obsessed about their looks
-One of the most booming plastic surgery industries in the world [Insert statistics]
-Korean high school students excessively idolize pop stars and singers

Sponsors:
THIMUN, Purtech, Samsung, Universities, Cafés, clubs, Cosmetics Company

Resources:
Graphic Designer, Website designer, stickers

Scope:
Targeting hot spots in Seoul

Development of Project:
-January: set up e-mail account
-February: Brainstorm logo/design, website, information
-March: Come up with logo/design
-April: find graphic/website designer
-May: Design website, discussion forums, begin to spread stickers

Contingency:
-To limit the scope of the project to just our school