Respekt für harte Arbeit (respect for hard work)

Participant: Christoph Schöneseiffen

Committee: Gender Issues

Specific issue: Improvement of reputation of women doing eldercare

Title of the project: Respekt für harte Arbeit (respect for hard work)

Outline of the Project:
Improve reputation of eldercare by presenting the hard and necessary work taken care of by these women in public.

Aims:
Improve reputation of eldercare

Indicators of success:
- More applications for the job
-more people appreciating the job and its importance

Target audience:
Adults and seniors (maybe even younger people). Their attention will be caught by radio discussions, tv documentations and posters hanging in the suburbs of Bonn.

Scope:
Bonn

Duration:
2 Months

Resources:
-posters
-local radio
-local TV stations

Costs:
Differs depending on the amount of posters and the frequency of advertisement in the radio being broadcast

Other people involved:
-Nurses and patients for documentary agreeing to be videotaped

Feasibility:
Achievable since theres several local radios and TV stations that could be approached. And in the long term one will be able to find enough patients willing to be videotaped

Timeline /critical path:
Februrary
20th - send proposal to local TV stations and radio (about 3 weeks) & desing a poster (5 days)
25th - hang up posters in the city (3 days)

March
13th - start radio campaign and find a day for a discussion on radio and peoples view on eldercare

Risk analysis:
-Advertisement on the radio can be very expensive;
-people might be unwilling to be videotaped
-TV stations might rejected approach and not broadcast documentary

Risk management:
Contact all local TV stations (3) and local radios (4)

Contingency: none