Tuesday, December 29, 2009

Respekt für harte Arbeit (respect for hard work)

Participant: Christoph Schöneseiffen

Committee: Gender Issues

Specific issue: Improvement of reputation of women doing eldercare

Title of the project: Respekt für harte Arbeit (respect for hard work)

Outline of the Project:
Improve reputation of eldercare by presenting the hard and necessary work taken care of by these women in public.

Aims:
Improve reputation of eldercare

Indicators of success:
- More applications for the job
-more people appreciating the job and its importance

Target audience:
Adults and seniors (maybe even younger people). Their attention will be caught by radio discussions, tv documentations and posters hanging in the suburbs of Bonn.

Scope:
Bonn

Duration:
2 Months

Resources:
-posters
-local radio
-local TV stations

Costs:
Differs depending on the amount of posters and the frequency of advertisement in the radio being broadcast

Other people involved:
-Nurses and patients for documentary agreeing to be videotaped

Feasibility:
Achievable since theres several local radios and TV stations that could be approached. And in the long term one will be able to find enough patients willing to be videotaped

Timeline /critical path:
Februrary
20th - send proposal to local TV stations and radio (about 3 weeks) & desing a poster (5 days)
25th - hang up posters in the city (3 days)

March
13th - start radio campaign and find a day for a discussion on radio and peoples view on eldercare

Risk analysis:
-Advertisement on the radio can be very expensive;
-people might be unwilling to be videotaped
-TV stations might rejected approach and not broadcast documentary

Risk management:
Contact all local TV stations (3) and local radios (4)

Contingency: none

B-eat-it

Participant: Naila Imad Eldin

Committee: Gender issues

Specific issue: eating disorders

Title of the project: B-eat-it

Outline of the project: I want to boost girls self esteem in my school to prevent eating disorders.

Aims: I want to raise money through bake sales to cover the expense of folders and other materials that should be provided to all girls attending my school.

Indicators of success: If I am able complete my project and see if people respond in favor of my campaign, I will know it is successful.

Target audience: The girls in my high school.
I will ask my friends and promote my campaign with the help and aid of my school’s CED.

Scope: Just within my school

Duration: 1 or 2 weeks.

Resources: money, folders, pen
Cost: 300 $

Delegation of tasks/involvement of others:
Whoever wants to help will be welcome to promote is welcome. I need help for the design of the logo etc

Development:
If it works well, I will continue the project and event next year.

Feasibility:
I think that it is really feasible because the money and expenditure required to run the campaign is a reasonable sum that I can gather.

Timeline/ critical path:
I would like to finish it by May.


Qualitative/main risk:
Gathering the money and obtaining the approval of my school to run the campaign.
Quantitative measurements of uncertainty and probability:
Both are really small.

Risk management
Response to main risk:
I will persist and continue trying to search for open doors – even if it means gaining permission from a school other than mine.
If I don’t have enough money, I will look for alternative venues for obtaining the materials such as the folders.
Contingency: Try again but change some points to make the whole campaign catchier.

Freiheit fuer Frauen

Participant: Yannick Saive

Specific Issue: Women Trafficking, Sex Slavery, Forced Prostitution

Title of campaign: Freiheit fuer Frauen

Project outline: Design Flyers, get governmental permission to hand them out, get a sponsor, print flyers, and hand them out.

Aims: Raise awareness about women trafficking, sex slavery and forced prostitution in the red light district of Hamburg among men visiting the area.

Indicators of Success: Running out of flyers while handing them out.

Target Audience: Men at the red light district of Hamburg.

Scope: A local project in Hamburg.

Duration: Until summer vacation of 2010.

Resources: Paper

Costs: 50 Euros

Delegation of tasks/involvement of others: Bartenders in the red light district, and friends visiting the area of it.

Feasibility: Easily achievable.

Timeline: During TYA: Create Flyer
Before March 1st: Speak to government about permission.
Before March 1st: Find a sponsor.

Risk Analysis
Qualitative- main risks:
Government forbids handing out my flyers.
Bartenders wont help.
Quantitative – measurements of uncertainty and probability:
Not finding a sponor or having problems printing.

Risk Management
Response to main risks:
If government forbids my project I will have to end it.
If bartenders wont help me I can simply leave the flyers in the bars.
Contingency:
If there are problems handing out flyers in the red light district I can still just stick them into flyer stands, and The message would be spread.

Breaking through the Glass Ceiling (Het glazen plafond doorbreken)

Participant: Vivian Wildeboer

Specific Issue: Lack of women in upper and middle management.

Title of campaign: Breaking through the Glass Ceiling (Het glazen plafond doorbreken)

Project outline: What I really want to do is approach companies in the Netherlands and inform them about the opportunities for them if they employ more women and when they make it easier for them to flow trough to higher positions. The best way to do this, I believe, is to approach the employee councils of the companies and give presentations on the issues. Present them with cold hard facts about the pay gap and women in higher management, or the lack there of.
Also I want to make flyers maybe to put in company cafeterias so the women there know what they could do to improve as well as management.

Aims:
Approaching 20 companies by International Women’s Day 2011.
Educating people so they can themselves improve the situation in their company.
Getting rid of the image that women are worse managers than man.

Target Audience: I want to approach employee councils, because I believe they will be more receptive and willing to listen than management boards. I will adept my presentations to the employees. I believe I can be rather informal with them. With a management board I’d have to be very formal. But with this approach I can play into their feelings. And address them with messages like on a rally or something, but also give them options for improving women’s situations.

Scope: Companies in The Hague

Duration: Until International Women’s Day 2011(a little over a year)

Resources:
Flyers
Transport
Time
Info from organizations specialized in glass ceiling and equal opportunities.

Costs:
Flyers: unknown
Transportation costs: If it is during the week it will be for free because I have a OV-Card. Free Public Transport for students.

Delegation of tasks/involvement of others: For now I am not planning on involving other people. I really do not yet know how I would implement them into the project. So right now it’s just me. Except that I will involve some sponsors. First and foremost I want see if I can engage glazenplafondindex.nl, which is an online scan for companies, a scan they can take to see how women-friendly they are. Aside from that I want to see if I can get sponsorship or recognition from the equal treatment institute in the Netherlands, and other women’s organizations in the country. I also want to ask my school to sponsor me. Maybe for flyers.

Development: When successful I could hire people and give presentation on a wider scale.

Feasibility: I think it is very feasible, or at least more feasible than my original plan: Going to boards of directors and management. The employee councils are more approachable.

Timeline: See attachment

Risk Analysis
Qualitative- main risks:
One of the risks is that I do not know how to approach the employee councils. They usually have weekly or monthly meetings and I would be able to present there. But I have not yet figured out how to make contact with them. I do not know if they have e-mail addresses or contact details. So that definitely would be a problem. But they usually do have a web page or website or a link on the company’s corporate website.

Quantitative – measurements of uncertainty and probability:
It is a big risk, and kind of likely to happen.

Risk Management
Response to main risks:
First I’d have to do research the companies to see if they have such an employee council. But it is mandatory for companies of a certain number of employees and up in the Netherlands. And of course I can contact the companies to ask if they have them and see if I can get in touch with them.

EMBRACElets

Name: Sarah Palazzolo

Committee: GI

Specific Issue: Gender Inequality

Title of the project: ‘EMBRACElets’

Project Summary:
The pink and blue beads together on the bracelet symbolize gender equality existing within the differences between men and women. The bracelet should serve as a visual reminder for everyone who wears it of unity between genders: each bead is a different color, but they are the same size and they are positioned together. The bracelet should also be personally empowering, because it accentuates respect, cooperation, and communication between men and women. The bracelet suggests to the individual a sense of capability and unity, and the power to act or communicate uniquely in a spirit of unity and equality.

Outline:
Phase 1 –
February 2010 - Summer 2010
Goal: raise enough money by selling bracelets to take (ideally) three students to Anatolia, Turkey (through Roberts College and Fortunate to be Feminine) to distribute bracelets free of charge along with the educational programs in place there.
Cost: the cost for the bracelet materials is negligible; I am buying the necessary materials.
Risk: not making enough money
Contingency: I will mail them the money we have raised and plenty of bracelets so that Fortunate to be Feminine can still distribute the bracelets

Phase 2 –
Summer 2010
Goal: trip to Anatolia with Fortunate to be Feminine. Hopefully I can take three students with me on a cultural experience and community service trip to assist with the Fortunate to be Feminine seminars and globalize this bracelet campaign.
Cost: 1 plane ticket to Istanbul, accommodations

Phase 3 –
Summer 2010 – March 8, 2011 (International Women’s Day is the final day of bracelet distribution)
Goal: continue distribution of bracelets in local high schools and middle schools and follow-up results and lessons from the Anatolia trip to raise awareness for gender inequalities and conditions worldwide. At this point, the bracelets will probably be given out free of charge as a visual symbol of connection between men and women, and between people all over the world. The bracelets should serve as a visual reminder of individual power of expression and the rights and dignities that each human being is entitled to.
Cost: continuing to make bracelets

Gender Pay Gap in Cyprus

Name: Christina Papamichael, Evelyn Ioannou

Committee: GI

Specific Issue: Gender Pay Gap in Cyprus

Title of the project: ‘Bridging Gender Pay Gap in Cyprus’

Introduction: Gender Pay Gap is the average difference between women’s and men’s hourly earnings within the economy. Women in Europe earn on average around 17% less than men and that has an impact on lifetime earnings and women’s pensions. The main causes are direct discrimination, undervaluing of women’s work and the segregation in the labour market. In Cyprus there is 23,1% pay gap – one of the highest rates in Europe. The problem needs to be tackled in order to create a more equal society and a good business sense. Equal policies which target direct or indirect discrimination and equal opportunity policies which aim to encourage and help women remain in employment, combat job segregation need to be adopted. Also wage-related measures aim to combat wage inequalities and improve low paid women’s occupations. All in all better education of women and better use of human’s resources, productivity and competiveness can reduce pay gap.

Outline of the Project: Obtain school’s permission, distribute flyers to inform about the issue and to announce a poster competition, put the winning poster on the school walls/boards on the 8th of March (Woman’s Day)

Aim(s): Spread awareness within our school about the problem of gender pay gap in Cyprus (until the 8th of March), encourage students to be active in helping to eliminate problems related to gender issues in Cyprus, spread awareness about gender pay gap in Europe and Cyprus (objective)

Indicators of success: participation in the poster competition, quality of participant’s work

Target audience (+how will they be engaged): Pancyprian Gymnasium student community by flyer, participating in the poster competition.

Scope: school community by extension their own families (i.e. local community)

Duration: a month and a week
Costs: flyers (600) 70 Euros (sponsored by the School’s Parents Association), money prizes 1700 Euros total (1st 700, 2nd 600, 3rd 400 – local banks and cooperative Association), poster (X 25) 100 Euros

Delegation of tasks/involvement of others: Evelyn & Christina in collaboration with the teacher of graphic designing at school will design the flyer, a team of two students and two head teachers will open tenders for the printing of the flyers and the winning poster copies, a team of judges (art teacher, head teacher, students not taking part in the competition, the principal)

Development: 1. Inform the principal about the project to get permission, 2. Design the flyer and ask for tenders, 3. Print out the flyers ,distributes, put in announcement boards, opening of the poster competition, 4. Get back the application forms (tear off part of the flyer), 5. Set up the team of judges for the poster, 6.Evaluate the posters, 7. Print out the winning poster, 8. Announce the results of the competition, 9. Put copies of the winning poster on the school’s walls on the 8th of March.

Feasibility: The banks and local cooperative associations are likely to sponsor the activity because of the promotion and the advertisement involved. The School’s Parents Association is always supportive. The cause complies with the present policies of the government. The school
community is positively inclined towards such student activities. All in all the project is feasible.

Timeline: see the school principal-February 1st, design the flyer, ask for tenders and get the money for printing, the flyer -by February, print out the flyers- by the 9th of February, give out the flyers/opening of the competition-February 10th, application deadline-15th of February, set up the team of judges-by the 24th of February, competition deadline-26th February, evaluation of the posters/get the money for printing the winning poster-by the end of February, print out the winning poster-by the 5th of March, announce the competition results-5th of February and put the winning poster on the school’s walls on the 7th of February.

Risk analysis
Qualitative – main risks: the local banks and cooperative associations may be unwilling to support the activity.

Risk management
Responses to main risks: In case the probable sponsors refuse to support the activity, we will apply to the Students Alumni Association.

You're Beautiful Awareness Campaign

너 예뻐!
You’re Beautiful Awareness Campaign

Objective:
To remind the women of Korea that they are beautiful and that there is no one set definition of beauty.

Aims:
1. Stickers in public places with dominant slogan/image to strike curiosity, with website address below
2. Establish website, which will include: a) information concerning standards of beauty, self-esteem, etc. b) quiz about beauty c) discussion forums
3. Establish e-mail account through which we will answer all inquiries

Target Audience:
Girls and Women between the ages of 13 to 25

Introduction:
-Korean women are obsessed about their looks
-One of the most booming plastic surgery industries in the world [Insert statistics]
-Korean high school students excessively idolize pop stars and singers

Sponsors:
THIMUN, Purtech, Samsung, Universities, Cafés, clubs, Cosmetics Company

Resources:
Graphic Designer, Website designer, stickers

Scope:
Targeting hot spots in Seoul

Development of Project:
-January: set up e-mail account
-February: Brainstorm logo/design, website, information
-March: Come up with logo/design
-April: find graphic/website designer
-May: Design website, discussion forums, begin to spread stickers

Contingency:
-To limit the scope of the project to just our school

Fortunate to be Feminine

Name: Ayca Atabey, Miray Atesoglu, Ozge Armutcu
Committee: Gender Issues

Specific Issue: Informing high school students about women rights and the support they can get in an act of abuse

Background Issue:
In Turkey, many women face physical, psychological and sexual abuse. Although this problem is lessened with the modernized world of the main cities, it still continues in the less developed eastern/anatolian parts of Turkey. In fact, women are afraid of their husbands/other family members in an act of rebellion. Therefore they first need to get to know their rights and against an act of abuse, they need to know what to do. With this project, we would like to show these women that they have rights and if they face any problems there are organizations and institutes that will help them through protection and accomodation.

Title of the Project: Fortunate to be feminine

Outline of the Project:
Prepare and distribute flyers and posters around schools
Group of minimum 20 people(students) will be formed
Organization of articles, interviews etc. for the magazine which is about women’ s rights
Distribution of magazines to the Eastern parts of Turkey

Aim:
Our aim is to inform women about their rights and make them realize that they can be supported in a situation of sexual/physical/psychological abuse

Indicators of Success:
If thenumber schools that we distribute the magazines to is high enough, then we’ ll hope that they will reach girls in high schools.

Target Audience:
Girls age of 14-18
Magazines willl be distributed to the local high schools with the permission of Ministery of Education

Scope:
Flyers and posters will be distributed in 6 different schools ( Robert College, Uskudar American College, Koc High School, Koc University, Galatasaray University and Bogazici University). Then 3-5 people from each school will come together and form a group to form the magazine. The support of professors can be asked during this process. Magazines will be distributed to the high schools in cities such as Gaziantep, Sanliurfa, Hatay and Tunceli.

Duration:
The magazines will be sent to the high schools in late May/early June. If this project is completed successfully, then a trip to Anatolia will be organized to inform housewives and uneducated women by reading the magazine to them and listening / trying to solve their problems.

Resources:
Ministery of Education
Companies which are involved in women rights and women’s education
Publishers( such as local publishers in Istanbul)
School clubs ( especially in universities)

Costs:
50 € for 250 posters
120€ for 1000 flyers
Publishing magazines (probably will be sponsored)

Delegation of Tasks/involvement of others:
6 schools: Robert College, Uskudar American College, Koc High School, Koc University, Galatasaray University and Bogazici University- 3-6 students from each school to gather articles and interviews
Posters/ flyers: distributed in the schools beforehand to raise awareness and to get participants

Development:
If this project becomes successful, we will implement the concept of women rights to another target audience such as housewives

Feasibility:
We can manage it. (Live your dream!)

Timeline/ Critical Path:
FEBRUARY
8 - informing Ribert College and Koc University about the project
15 - preparing posters and flyers
22 - distribution of posters and flyers- will continue at most 3 weeks

MARCH
1 - arranging resources
8 - sponsors + resources/ visiting the high schools introducing the project
15 - as a group we will make the outline of magazine- 2 weeks
22 - continuation of the previous week
29 - getting permission / deciding the local high schools that we'll send the magazines to

APRIL
5 - developing magazines
12 - developing magazines
19 - arranging publisher/ sending the softcopy to the ministery of education
26 - printing the magazines

MAY
3 - arranging transportation/cargo
10 - informing the high schools for the arrivals of the cargo packages
17 - sending the magazines
24 - success of the project!!!


Risk analysis
Qualitative- main risks:
There might be girls that cannot go to the high school because of the lack of support from their parents. Therefore we cannot reach them through our magazine project.
Quantitive- measurements of uncertainty and probability:
The ministry of education’s permission may not be provided.


Risk Management
Responses to the main risk:
This could be handled, if we succeed the project and manage to apply our second idea- which is to organize a trip to these cities, where we’ll create an environment to inform women and interact with them. So that we can go and talk to the girls, who are unable to go to school.

Contingency:
Our resources will help us through the permission related to Ministery of Education.

WiTHIN

Participants: Ashton Ng Jing Kai

Specific issue: Anorexia Nervosa in Singapore

Title of the project: WiTHIN

Outline of the project:
Contact local eateries and stores such as Starbucks, Mr. Bean and the Body Shop to incorporate messages on their packaging or plastic bags informing the public about the dangers of anorexia.
In the event if incorporating messages on packaging proves to be too expensive, then flyers could be put in plastic bags instead.
Advertise the problem and consequences of anorexia amongst girls in Singapore.

Aims:
Raise awareness amongst the public of the harmful causes and effects of anorexia, such as peer pressure and its nature of being a cultural fad.
Discourage the mainstream notion that outer beauty is of paramount and uppermost significance by emphasizing the danger of cultural fads.

Indicators of success:
Gain recognition of media, which is the standard success indicator for projects in Singapore.
Gain recognition from school.
Receive letters of appreciation from public.

Target audience:
Public (via flyers, posters and news coverage which is quite plausible in Singapore
Girls in Primary Schools as Anorexia has been known to start at the age of 10 (via presentations in school)
Girls in High School as competition for thinness and beauty is very common and rampant.

Scope:
Nation-wide, as successful projects in Singapore are almost always carried out on a nation-wide scale.

Duration: February 2010 to January 2011

Costs:
USD$500 (10000 flyers x 5cents)
USD$1500 (150 A0 posters x $10)
USD$200 (miscellaneous give-aways for advertisement)

Delegation of tasks:
A concept team comprising of the leader and the assistant leader that oversees the project.
A publicity team in-charge of advertisement (flyers, posters).
A corporate communication team in-charge of collaboration with sponsors or external organisations.

Feasibility:
A project on anorexia nervosa has been extremely well-known in 2008 but it was a passing fad that enjoyed nation-wide hype for two weeks. The founders of the project, however, cancelled the project after they received their project grade because they did the project in order to graduate. This suggests that the public is receptive but the project needs to be longer-lived. That project was featured on every radio channel and local news station, suggesting that an Anorexia project in Singapore is feasible.

Risk analysis
Qualitative – main risks:
Organisations and shops might not support the project.
The project might been seen as yet another passing fad like many others projects in the past and hence not taken seriously.
There might not be sufficient team members who’d be dedicated enough to commit to the project.
Quantitative:
There might be insufficient funds to publish the materials required for publicity (flyers/posters).

Risk management
Responses to main risks:
Make do with a smaller executive committee.
As long as the publicity is persistent enough, the project will be taken seriously.